The Interior Design/ADT brief was to create 2 x A2 interior collages using Photoshop reflecting 2 opposing words which were to be drawn out of a hat. Our words were Global/Parochial. Our team was made up of myself and Lawrence from Maker, Wojciech from ADT & Jack from Interior design.
Our ideas developed from discussing the various associations we had from each word, starting with global. We started with words rather than images to get us started – something we could do together rather than silently scrolling through images individually.
The words we came up with were things like:
Global: Worldwide, business, corporate, open, expansive, tribal, space, agoraphobia, light, optimistic, huge, massive, vast, travel, flags, countries, cities, landmarks, continents, oceans, artefacts, Pitt Rivers Museum, encompassing etc…
From here we started to look at the slides we were provided with and started to think about how we could interpret these words into images. For example, we thought about the light and decided this should be bright and natural, initially thinking the building should be made of windows, then realising we didn’t actually have to create walls – it didn’t have to be a room, so we scrapped that idea. To represent the Corporate aspect, we decided to have a central character looking optimistically out & up in a business suit, looking out over the ocean towards the world with a path leading across the ocean representing the journey. We looked at the meaning of colours – the colours for optimism are yellow and orange, so we selected a horizon showing the sun rising in yellow and orange hues. Wojciech created the final Global image with our supervision & using images that we had all sourced:

For Parochial, I was the only one who had heard of the word, and then only as an insult – as in ‘you’re soooo parochial!’, so after a little group dictionary diving and discussion, we came up with the following word list:
Parochial: Local, small, traditional, relating to the church, narrow, claustrophobic, cosy, inward, insular, intolerant, restricted, conventional, petty, crafts, sentimental, closed, community, focused, pessimistic.
Initially we threw ourselves into this image without giving it much thought and looked for a typical Welsh home interior incorporating lots of traditional Welsh crafts such as blankets and lovespoons and daffodils, but we struggled to make a cohesive image.
After a frustrating day, we got chatting in our WhatsApp group that evening and decided we needed to take a step back and think about the presentation – the final 2 images needed to work together – reflecting but opposing each other. We still needed the central character, but this time rather than a business suit he needed to be in manual labour apparel. Rather than bright, natural light we needed gloomy artificial light and rather than having this feeling of space it needed to be enclosed. Thinking in this way made it clear that we needed to find an image in a mine – very Welsh, very dark and dreary and very claustrophobic!
From a maker point of view, our main contribution was the corporate versus local handicraft/small business aspect. I know as a maker this includes Photoshop skills, however I would have been much happier getting my hands dirty and making a maquette rather than a photoshop collage. I watched the photoshop tutorials and contributed to the image manipulation on the Parochial image though, finding the main image of the miner in the mine, adding the dying daffodils & editing the Welsh flag photo to look grubby and ragged to fit in with the lighting and mine theme. It was agreed, however, with limited time remaining that Wojciech was much better & quicker at it, so he took it from there, improving the daffodils, love spoon and adding his nod to the religious origins of the word with the bobblehead Jesus.

I think we worked well together as a team – we communicated well, made equal contributions and I think we came up with successful final images. I wasn’t comfortable with collaborating – I have learned through my working life that I am not naturally a team player – I am much happier working on my own. Even as a manager I found it hard to delegate, preferring to do the work myself than entrust it to others. Luckily there were 4 of us – if only 2 or 3, I am likely to take over, 6 or more and I will slink into the background. This is something I am very aware of, so I haven’t necessarily learned anything about how I work with others, but I am 42 when the majority are 19 – I can see it’s a worthwhile aspect of the exercise for them.
I had no idea so much was taken into consideration when creating an interior – you are creating a feeling, experience or state of mind by using the features such as light, space, colour, texture, shape and decorative items as tools. Very interesting.