I don’t officially start my University journey until Monday, but during induction week we were taken to the London Design Fair and asked to write our first blog post about 6 things that we saw that inspired us.
I will get to that, but firstly I would like to talk about what really struck me whilst visiting the fair. It became apparent to me whilst walking around that it is not enough to be an artist, designer or maker. You also need to be an approachable and engaging salesperson, confident in talking to all sorts of people about your work. You need to be prepared to answer questions like ‘how many can you make in a certain timescale?’, ‘how accurately can you reproduce the item?’, ‘how much control do you have on the process and outcome?’, ‘how much does it cost to make?’ ‘what is the carbon footprint’…you need to have an answer to anything a potential stockist, buyer or investor might want to know.
You need marketing skills to show your work to its best advantage, attracting people in to look at your work more closely rather than walking past. When there is so much to see with 550 exhibitors from 36 different countries, why would people stop at your stand, take an interest in your work and talk to you? And from there, how do you convince them to stock, buy or invest in your product? If you want to start a business and progress it further than selling individual items on Etsy or in local shops, it became clear that there is a lot more to it than creating – you need a head for business too.
Having said that, these are the 6 stands that caught my attention and inspired me:
- Smile Plastics



I was attracted by the beautiful colours in the huge statement piece, drawn in to take a closer look at the smaller, subtler patterned pieces and thought it was great that they had a small table and other decorative items made up to show what could be done with the product. Listening in, I overheard that it was made from 100% recycled waste plastic, reflecting the eco-friendly ethic of both myself and CSAD.
Smile Plastics
2. Finsa/Envisions


Conversely I loved that this stand didn’t provide final use solutions – the scope is endless – you’re left to use your imagination – what would you make? Again I was drawn in by the scale and the bright colours and bold patterns. I selected this stand in my top 6 as it’s a collaboration between Finsa – a wood product manufacturer and Envisions – a design team. Their aim is to show that designers need manufacturers to make product for them to use and manufacturers need designers to show the scope of their product, reinforcing the collaborative ethic of CSAD.
Finsa/Envisions
3. Renato Bugiotti



I want one! They are just so tactile and sensuous. I love the combining of materials, but mainly I love that you know it’s a woman, even though it is abstract marble, wood and steel shapes. Gorgeous.
Renato Bugiotti
4. Dubai Design District – Azza Al Qubaisi


I was drawn to this piece as I thought it was a garden sculpture initially, before I read the poster. Garden sculpture is where my focus currently lies, and I love the idea of combining materials in this way.
Dubai Design District
5. Dirk Vander Kooij



In the Material of The Year: Plastic Beyond the Chipper section, I was caught by the boiled sweet-like texture, which I thought was glass but is 3d printed plastic, source materials including cd’s, rooftop windows and chocolate moulds! I have included it for it’s eco friendly recycling and unusual combination of materials.
Dirk Vander Kooij
6. Studio Laurids Gallée




Finally I chose this stand because I love that it is art as functional, practical furniture. I had a little chat with him – it’s modern marquetry – each segment is laser-cut, individually dyed and then joined back together.
I am well over my word count now, so I will shut up!