The Knitting and Crochet World for outsiders!

I am very aware that few of my lecturers (and therefore those assessing me) are not knitters or crocheters and are not immersed in our yarnie universe, so I thought I would take the opportunity to explain. The yarniverse is very similar to other crafty realms such as ceramics, woodworking, stone carving etc… there are global networks for socialising, knowledge sharing and selling. There are superstars of the knitting and crocheting communities, such as Attic 24 (crochet), Stephen West (knitting), Tin Can Knits, La Bien Aimee, Arne and Carlos, Brooklyn Tweed, Janie Crow…all with hundreds of thousands of followers on social media and whose patterns sell like hot cakes. They are based all over the world and have a global following.

There are yarn festivals in the UK most weekends throughout the year in many small towns with a big one like Wonderwool Wales, Yarndale, Edinburgh Wool Festival, Unravel, Yarningham, The Wool Monty etc… most months. the smaller ones are held in village halls, town markets or other buildings of that sort with maybe 5 – 20 stalls selling hand spun and/or dyed yarns, patterns and notions and the big ones are held in arena’s like the NEC and vast agricultural buildings like Builth Wells Royal Welsh Showground and Skipton Auction Mart. I have concentrated on the UK, but the same is happening all over Europe, America and the world!

Retreats, workshops and courses are incredibly popular with people teaching all aspects from spinning, dyeing, knitting, crochet, designing etc… Arne and Carlos (Norwegian knitting superstars) even run knitting cruises in collaboration with Hurtigruten!

Ravelry is at the core of the knitting, crocheting, weaving, spinning and dyeing community. They probably explain themselves better than I could:

About Ravelry

Ravelry is an inclusive, friendly website for knitters, crocheters, spinners, weavers, and dyers. We are made up of millions of yarn lovers from all over the world. Ravelry provides a personal notebook for fiber artists to keep track of their projects, yarns & fibers, tools, and pattern library, a rich database of patterns and yarns, and a community with thousands of forums and groups to connect with other Ravelers over any interest you could think of.

Everything on Ravelry is user-driven: we all help to make the site useful and fun. We are happy you are here! There are three main areas of Ravelry for you to explore:

They also provide a platform for any user to create a ‘designer’ profile and share their own designs either for free or for sale. They charge 3.5% commission for any sales, but provide incredibly helpful invoicing, data and automatic vat and tax calculations for selling globally so it’s well worth it!

Knit alongs or “KAL’s”, Crochet alongs “CAL’s” are hugely popular on social media. Groups of people decide to make the same pattern at the same time, supporting each other along the way if anyone struggles with any of the instructions and praising each others work along the way. These can be groups of a few friends who know each other in the real world, or for example the Stephen West Shawlography MKAL (Mystery Knit A Long) had over 11,000 joining in across the globe. In order to run an MKAL you need a lot of loyal followers and a clear design style as people are paying for a pattern they have not seen! They are generally released in 4 segments – one a week over 4 weeks so you don’t know what you are knitting until the 4th week. There are chat forums on Ravelry, Instagram and Facebook where the participants can share progress and speculate about what’s coming next – fun!

Knitting is no longer for little old ladies like Miss Marple – knitters are now all ages, genders, ethnicities, religions…yarn is for everyone! The opportunities are vast.

Branding and Website

Whilst I loved the name Edafedd and the link to my Welsh heritage, it has become apparent that I am going to have to change the name as I cannot pronounce it! After saying it out loud in front of a couple of Welsh speakers, who both said “no…it’s Ed-ahhh-veth” and I could not tell the difference between what I said and what they said I decided it was time to change it. Other issues I had perceived were whether anyone else would be able to pronounce it, and if they can’t pronounce it would they remember it? And on the other side of the fence, what if people assumed that I spoke Welsh and were disappointed to discover I only know about 20 words (and probably don’t pronounce any of them correctly!)

After much consideration I came up with Antidote Yarns and Designs. It’s in-keeping with my ethos that knitting is good for mental wellbeing and is the Antidote to the stresses of modern life. It would also come high up in any alphabetical listing!

Whilst looking around Wonderwool Wales I looked at how others ahd branded with their logos and labels etc…

A lot of the logos were quite dull. I guess it means it doesn’t upstage the yarn, but I decided I wanted something bright and bold that stood out from the crowd. A few had luggage labels with stickers on, which I guess is cheaper but it looks it, so I definitely want bands. I also don’t like the stickers. I get that it means you can order bands in bulk and then just put the individual information on the sticker, and it also means you don’t have to glue the bands, but I will be printing my own and think they will look much sleeker fully printed, no sticker. Loved the boxed mini skeins – will look into doing this at a later date & designing a suitable pattern!

I had a look at some logo creation sites and drafted a few possibilities:

I do like them, but I am very conscious that because they are generic, someone, somewhere is likely to have the same thing, or something very similar. I really like the pink and yellow together – always been a favourite colour combination of mine and it’s bold and will stand out!

I decided as my business is all about the hand made I really needed to make my own logo. I had a couple of ideas – continuous line drawing (to represent the yarn) but this has been done a lot, watercolour painting of a skein of yarn but again this has been done a lot and wouldn’t achieve the bold stand-out logo I am looking for. So I decided on a lino print.

From this I was able to digitise the image and change the colours to the pink and yellow I liked, make it circular and add the Company name and slogan.

I made a note of the yellow and pink codes so that I can keep all my social media and branding consistent. I am happy with it – it’s bright, cheerful and draws attention.

Customer Profiling

The Mintel Reports on Hobbies and Interests Report showed that my target audience is most likely to be women over 55, but this is not what I see at Yarn Festivals. I see mostly women between 30 and 50, but all ages, genders and ethnicities are present in large numbers.

My typical customer would be a knitter or crocheter full stop!

Although my research has shown my most likely audience to be women over 55, my yarns and patterns are designed with inclusivity in mind to appeal to all ages, genders, ethnicities and skill levels, however as I will be focusing on luxury yarns, they will be at the higher end of the price range for yarns. The cost of materials and time investment in hand dyeing the yarns will make them uncompetitive with cheaper, big brand yarns, so I will be marketing to wealthier customers with regards to the yarn.  My patterns, however will have no material costs and it will not be necessary to use my yarns to follow them – they will be compatible with cheaper, big brand yarns and so will be more affordable to all.

Wonderwool Visit for Research Purposes & Informal Chats with Dyers & Designers I Know

I have done a lot of academic research, time for some fun research! I have had a couple of informal chats with friends in the industry – mainly with Sarah Laible Hollandsworth as she is based in the US and has retired and therefore wouldn’t see me as competition! She gave me great advice and alleviated some of my concerns! I had been worried whether I only see the front line smiles and cheerfulness of vendors at yarn festivals and maybe behind the scenes it was actually very catty and competitive. She assured me most are friendly, collaborative and helpful. I checked with a couple of Brits I know too and they agreed!

Her advice was as follows:

make sure there is room for people to walk around – if one person is looking at your stall, everyone else will pile in as they want to know what caught the first persons eye & don’t want to miss out!

People don’t look at anything below knee level.

Fingering/4ply/sock weight yarn sells best, followed by dk, then lace, then worsted.

Always wear your yarn, always be working with your yarn, always have samples of your yarn worked up to show the drape, colour pooling and lack of colour pooling.

In the States people are veering away from speckled yarns and semi solid, tonal and solid colours are on trend.

Expect to sell between 60 – 100 skeins on the Saturday & 40 – 70 on the Sunday. Be prepared for shops wanting to stock your yarns and ask you to do workshops.

I then spoke to Michelle of Woolly Wumpkins – a local dyer and designer from Tonypandy. She confirmed something I had suspected – Wonderwool Wales is lovely behind the scenes, whereas Yarndale had a horrible atmosphere. She said she also had one of her worst takings at Yarndale – only £40 for the whole day. Considering the cost of a stand (£180 plus VAT), travelling and accommodation that’s quite a significant loss. She has always made a good profit at Wonderwool though, even though it’s a similar cost. She recommended smaller venues such as West Wales Wool Show as she has found she makes more sales in much smaller venue and you can chat to people more easily. I have therefore decided to apply to exhibit here as my first venture!

I visited Wonderwool Wales this year and chatted to a few vendors I follow on Instagram. I was nervous they would think I was stealing their idea’s or muscling in on their business, but they were actually very encouraging. Sealy Macwheely confirmed that Wonderwool is definitely worth it – she always makes a good profit and confirmed what I thought – most people take cards and buy from the website in the following week, so it’s as much about marketing as sales on the day.

I got lots of ideas of what works and what doesn’t with the stall set ups too. And I noticed that one stall was selling their sock yarn at £10 per skein (usual price £16 – £18) and people were avoiding it like the plague. It had no logo/information bands around it, the yarn was out in the middle of the stand rather than around the edges and it looked unprofessional, even though the yarn was probably just as good as anyone elses.

How did she sneak in?

I also had a chat with a lady on the Weavers, Spinners and Dyers Guild but I’m not sure it’s for me.

Degree Show Plans and Evolution

11th March:

I made a little maquette of my plans for my degree show space:

As I am planning to make everything I need ready to head off to Yarn Festivals, my degree show exhibition space will be laid out like a trade show stand/booth. Yarn festivals are often held in agricultural buildings such as Builth Wells or Skipton show grounds – vast barn type structures or large halls. You don’t often have walls so you have to take your own dividers, display units, racking, tables, chairs and any other stand furniture yourself. You will either have a corner space with 2 sides open to the public, or a “mid-terrace” space with 1 side open to the public. As such, Ingrids idea of having work spread throughout the exhibition space will not work for me – mine needs to be in a trade stand booth format.

In my maquette I show my idea for creating display units from blocks of wood into which hooks could be slid, however I decided that whilst this would look aesthetically pleasing on a wall for the show, it would be impractical for real life yarn festivals as I wouldn’t have anything to attach the units to. I have therefore decided to purchase 3 of these stand alone grid mesh display units with hooks from Shopfitting Warehouse at a total cost of £163 (3 units, 36 hooks, inc VAT). I will display yarns above waist height only and will have 3 x 3 hooks on each unit . Below them I will have 2 hooks for kits – paper gift bags with an image on the front showing the finished article and containing the yarn and pattern to make the article shown on the front.

I will need a table or table sized plinth on which to stand a TV screen running my video pattern tutorials on loop, printed copies of my patterns, business postcards and artists book. The size will depend on how big a TV I will be able to get. At a yarn festival, I wouldn’t be able to have the power source so this would be a storage unit in which I could store extra stock and display finished items and samples on.

Once I have designed my logo I will have a vinyl banner printed with my company name and logo, so at a yarn festival, people will be able to find me easily – people often spot things, think about it for a while and come back to purchase so it’s important they can spot me easily.

For the exhibition I would like a mannequin to drape a shawl over so people can touch and see the finished article up close, perhaps try it on if covid rules allow. I will also have one pinned to the wall for visual effect. I also hope to knit up stitch samplers in super-chunky yarn to display on the walls.

My artists book will be a pictorial journey through my making from the start of the project to my finished exhibition space.

My yarns and patterns will be available for sale and prices will be on the bands around the skeins of yarn with my logo, social media, website, contact info, yarn information such as fibre type, yarn weight (i.e. lace, fingering, DK, aran, chunky, super chunky), length, skein weight (20g mini skeins, 50g, 100g etc…) and suggested needle/hook size.

27th April:

New updated degree show plan:

8th May

The best made plans and all that…My plan won’t work as the legs from my display racking will be a trip hazard .

11th May

New space, safe space! Racking legs won’t be a trip hazard here. I have decided to change things around though – benefit of purchasing the specific racking I will need for my venture rather than setting up purely for uni assessment – they are designed to be manouverable and my set up can be adaptable to whatever space I am given at yarn festivals. I decided the yarn would look better against the back white wall – you would be able to see all the colours. The chair is low enough so it won’t obscure the yarn display. Also by putting the 2 outer ones at an angle it’s more inviting. I decided on having only 1 chair as there wasn’t space for the second. I may bring a small stool in with me for the actual exhibition so I can sit and knit while people are looking around, demonstrating my skills, approachable for a chat or demonstration.

12th May

Tah-dah! Yarn in, banner up and screen in situ with video tutoral for the Peony Mandala Cushion pattern ready to run and a little yarn tasting bowl set up!

Now that it’s all set up and I have all my photographs I have changed my mind regarding the book. My Artist Statement and my patterns explain what Antidote is all about – this is already covered elsewhere. I want the book to be more of a pictorial journey through my making to show my processes and how I got to the final degree show exhibit.

Yarn crafts and mental wellbeing

From experience I know that knitting helps me cope with stress and depression. The calmness of the repetition of stitches and stress-relief that the act of knitting brings to me – the concentration blocking out negative or over- thinking, as well as the pride and satisfaction of achieving the finished article combatting feelings of worthlessness has helped me through tough times. I have found academic research that supports my theory, most of which I covered in my academic paper as part of my CERP. I will share it here as whilst it is a duplication, it is the basis on which my patterns were designed:

I have always turned to knitting or crochet to escape stress, anxiety and pressure. During my career in financial services – a very stressful working environment – my colleagues would think me strange for knitting in my lunch hour while they went to the pub for a glass of wine! I had always just thought of this as my way of relaxing or meditating – an instinct – I knew nothing of the concept of a ‘state of flow’ and it hadn’t occurred to me that this might be a subject that had been researched until I started reading academically upon my return to education and started my university degree. In his book “Creativity; The Psychology of Discovery and Invention by Mihaly Csikszentmihalyi, in chapter 5; The Flow of Creativity, he asks what is enjoyment in relation to tasks that we do because we enjoy them and not because we are rewarded with money or fame. He lists 9 main elements that were repeatedly mentioned in his studies, all of which I could relate to my knitting. This made me understand why I knitted and why it made me feel better when relaxing on a sofa or going for a drink in the pub didn’t.

  1. There are clear goals at every step of the way. When knitting from a pattern, it is clear what you need to do to complete each section.
  2. There is immediate feedback to one’s actions. You can see whether the stitches you have created are doing what they are supposed to.
  3. There is a balance between challenges and skills. I am an experienced knitter with a high level of skill, but there are always stitches or stitch combinations I haven’t tried before. I never feel that a challenge is beyond me or get bored at the lack of challenge.
  4. Action and awareness are merged. When knitting I am concentrating on the task at hand, watching the yarn, needles, my fingers and what I am doing with them in order to create the required stitch pattern.
  5. Distractions are excluded from consciousness. This one is a bit less clearcut for me – if I am working on a complex or challenging pattern then this is absolutely true – I am totally focused on the knitting, however if it is simple and familiar then I can think of other things. My thoughts tend to be calmer though and as he says, relieved of “the usual fears that cause depression and anxiety in everyday life”
  6. There is no worry of failure. I know my skills are adequate to complete the pattern and it never occurs to me that I won’t be able to. I know how to fix mistakes and adapt patterns should the need arise, so I never worry.
  7. Self-consciousness disappears. Despite the initial smirks of colleagues I was quite content to knit without worrying about what they thought – it took me a place where I didn’t care and wasn’t even really aware of anyone’s presence around me.
  8. The sense of time becomes distorted. A 10 minute knitting break could feel like an hour, an hour long break could feel like 10 mins.
  9. The activity becomes autotelic. I enjoy knitting more for the actual process of knitting than desiring the finished article. If I have no pattern I will happily grab yarn and needles and just knit with no end goal.

Laury Rappaport was recommended as someone that I should research, and a title of his “Focusing – Oriented Art Therapy: Accessing the Body’s Wisdom & Creative Intelligence” sounded appropriate to my research. From this I learned that from the perspective of an Art Therapist, “Focusing” is the act of deliberately clearing the mind and listening to the inner ‘felt sense’ rather than the mind.

As per point 5 above, sometimes when I knit I believe I do this instinctively. My mind focuses on my practice, my inner monologue is reading the pattern but in the background my inner ‘felt sense’ is often detachedly mulling over issues without emotions and without forcing a resolution.

I was also moved by reading ‘Why We Make Things and Why it Matters” by Peter Korn. Whilst Korns craft is carpentry, I drew parallels with my experiences in knitting. From reading this book I gained new insight – that achieving a state of flow by focussing on making an object from someone else’s instructions (which I interpreted as following a knitting pattern) is different from and fulfils a different human need to actually creating something without instructions (which I interpreted as designing my own knitting pattern). Introspectively I know I need to meet both of these human needs.

He also introduced me to the writing of others, for example this quote from Richard Sennett in The Craftsman. Korn says “In particular, Sennett critiques current social and economic conditions for depriving workers of the satisfactions inherent to “doing a job well for its own sake”, which is the essence he distils from craft.” (Korn, 2015, p11) This resonated with me as whilst I did get satisfaction from my career in financial advice, I get quite a different sense of fulfilment and satisfaction from making with my hands. Office jobs never really give a worker a sense of achievement – for every task completed, another 10 will appear and there is often no physical object to give a sense of accomplishment – a query resolved, a deal agreed or a meeting arranged is a very short-lived win. I feel this gives evidence to my thoughts that participating in crafts is a vital antidote to the stresses of a modern day working life.

Korn goes on to provide a reason why he agrees with Sennett, quoting Matthew Crawford as saying in his book Shop Class as Soulcraft (now re-issued under the title The Case For Working With Your Hands: Why office work is bad for us and fixing things feels good) “Creative thought and decision making are centralised into the hands of small cohorts of experts, so that only rote work gets distributed amongst the worker bees. As a result, the average white-collar employee feels, accurately, like a replaceable cog in a soulless machine”. Having now read the full book I have found much of what he says rings true with my own experience. What is valued in todays workforce is an ability to multitask and work cross disciplinarily. Expertise in a specific area is welcomed, as long as you can put your hand to other areas when needed. Great for the company, but creating additional pressures and anxiety for the individual – no-one is irreplaceable and there is always someone ready to step into your role.

So having evidenced that there was academic research into crafting helping combat the stresses of modern life, I wondered if anyone had actually tested these theories on people.

My research led me to an online article published in 2015 by Sinikka Hannele Pollanen regarding a study she conducted with 15 textile craft makers aged 27–57 who reported their life circumstances, stress levels and whether the stress was work related or not, alongside their crafting activity. “The findings show that crafts can have elements that help to manage stress through the production of an artifact and by giving peaceful time to intellectual work.”

I also found a journal by Jill Riley, Betsan Corkhill & Clare Morris published in 2013 entitled The Benefits of Knitting for Personal and Social Wellbeing in Adulthood: Findings from an International Survey. They posted a survey on a specifically targeted knitting website and received 3,545 responses from people all over the world and a broad demographic range. Their conclusions from the survey were that “engaging in frequent knitting has the potential to induce feelings of calm and relaxation and to raise mood. It can also contribute to stress relief. Knitting products are an outlet for creativity and knitting can help individuals to engage on a social level: virtually, through the internet, and in real time through knitting with others”.

The social aspect of knitting has been highlighted by the lockdowns associated with the Covid Pandemic. The regular Knit and Natter or Stitch ‘n Bitch groups that most villages and towns have, often organised by yarn shops obviously couldn’t take place, however they were easily moved online to Zoom or Teams, providing a lifeline connection to the world outside the home. There have also been many “KALs” (knitalongs) on social media, where people across the world have all knitted the same pattern at the same time, chatting and sharing their progress in member only groups set up especially for the project.

Colour Therapy

Colour Therapy or Chromotherapy stems from the belief that interacting with colours affects our mood, emotions and mental wellbeing. This theory goes a long way back in history – Ancient Egyptians built solariums with different coloured glass allowing people to bathe in a specific coloured light for its therapeutical qualities. In Sanskrit, there are 7 chakras running up the spine. Each chakra is a spinning wheel of energy, each with its own colour. There is even a theory that colour can be used in healing – that exposure to certain colours can heal different ailments.

I am not studying for a science degree so I am not going to go into the scientific research into these things in great detail, however from personal experience I know that knitting with different colours can affect my mood. Knitting with bright, vivid colours uplifts me, knitting with soft pastels calms me and knitting with beiges, browns, greys and blacks makes me miserable. So I do want to find out more.

After doing some research, there doesn’t seem to be anything definitive – most theories have been discredited, so I am going with some general assumptions of how colours make us feel from past experiences and cultural associations:

Warm colours enliven me, fill me with warmth and joy, cold colours relax me and make me feel calm and refreshed.

Yellow – the colour of sunshine, daffodils and smiley faces – spring, happiness and joy

Orange – the colour of fire, warmth and pumpkins – autumn cosiness and alive with citrus

Red – the colour of love hearts, roses and danger – thrilling and exciting

Green – the colour of grass, leaves and nature – grounding and wholesome

Pink – the colour of sweets and cakes and flowers – sweet and floral

Purple – the colour of lavender – soothing and relaxing

Blue – the colour of sea and sky – refreshing, cleansing, cooling

Colour Theory

The selection of colours for my initial range is important – I don’t want to overwhelm people with a wall of colour. I want a small range of semi solid colours, co-ordinating variegated and speckled yarns and the range of hidden meaning yarns. So how do I select the specific tones and colours that will reflect my ethos and represent Edafedd Yarns ands Designs?

I have already selected the trend forecasters 2022 colours – pantone Very Peri (a relaxing periwinkle blue) and WGSN’s Orchid Flower (a vibrant warm magenta). As per my artists statement I want them to be half vibrant, uplifting, joyful, invigorating colours and half relaxing, soothing colours. So I now have one colour for each range – what next?

I started playing with the pantone colour palette tool, but there was no reason to the selections I was making other than what colours I liked and thought would make a nice palette. I needed to research Colour Theory and Colour therapy to stay true to my ethos and give accademic reasoning to my selection, so I hit the library.

Basic Colour: a practical handbook by Jane De Sausmarez

I learned a lot about colour wheels, Primary, Secondary and Tertiary colours and complementary colours from this book. A lot of it was a refresher of what I had learned on my Foundation course, but it was a good starting point for furthering my range selection.

By placing an approximation of my 2 initial colours into this colour wheel, I can see where the rest of my colours should sit – orange-yellows and green-blues. This fits in with what I had been experimenting with in Pantone palettes by feel, so this was encouraging.

I also decided I wanted a hot and cold of each colour – The Pantone very Peri is in the middle, so I decided to lighten it slightly to a cold colour and then make a much stronger version for a hot colour. The WGSN Orchid Flower is already a hot colour, so I will have a corresponding cold colour version. I can achieve this by strength of dye. For a cold colour I can use a very weak dye solution – maybe a total of 0.25g dye per 100g yarn. For hot colours maybe around 2g dye per 100g yarn.

By using the opposites as well as hot and cold versions of the colours, this would in theory give me 12 colours in my range.

I started dyeing the colours using pantone recipes. First we have the hot and cold periwinkle blue based on the pantone colour of the year. then we have the hot and cold orchid based on the WGSN colour of the year. The pantone recipes didn’t work for the oranges – I don’t know why as it worked for the greens. maybe the magenta and yellow dyes react differently for some reason? Anyway, the first orange came out watermelon pink, so that won’t be in my range – it just doesn’t fit. The second came out a bright orangey tomato red, which I am going to keep as part of my range on the basis that it is a colour you very rarely see by other dyers and it looks good with the other hot colours. I ran out of lemon to dye the cold orange. The greens came out true to the pantone recipes, but I don’t like the greens with more yellow in them – I have decided to go with the bluer greens only for now. Firstly i chose badly – they are too close to the blue greens and secondly, as per my reasons for adding the red, greens are probably the most common colour, especially natural looking leafy greens and khakis, so I will stick with the harder to source Jade green. The final one in the lineup was a mistake – too much black. So my final lineup of semi solid colours will be something like this, but with an additional cold, weaker orange when my dyes turn up!

Pantone Colour Matching

My husband works in the label printing industry and has access to pantone colour cards with the CMYK balance for printing. The colours I saved to my colour palettes on the Pantone website are for fabrics and so the numbers don’t match, however I can approximately match the colours by sight. I have YMCK dyes, so by working out the ratios, I can work out the dye recipes to match the colour.

e.g.: Very Peri is a new colour, however it is very close to pantone 2116CP.

C: 76, M: 56, Y: 0 K:0

By dividing each number by the total & multiplying by 100 we get the percentage of each colour: C: 58%, M: 42%.

The saturation required is a bit trickier to calculate – the dye instructions suggest 0.5g for a light shade, 1.5g for a mid shade & 3g for a deep shade. In my experiment I went with 1g, but this was a bit much – I would go with 0.5g next time.

In order to create 1g of dye, I needed 0.58g cyan & 0.42g magenta. I weighed out the dye powder on micro scales and this is the result:

experiment with dyeing to Pantone colour recipes

I am very happy with the colour, but I would prefer more variation – as I have said previously I don’t want a completely solid colour as customers would just buy that from Rowan or Cascade 220 at half the price. This is slightly varied but it looks accidental – like I just did a bad job of dyeing the yarn. I will re-dye sections with a dip dyeing technique in weak solutions of cyan and magenta to add a little more variation or possibly add a few speckles of strong magenta and cyan.

Exposure – Yarn Ideas

Firstly, I want a limited range of semi solid yarns and speckled yarns. I don’t want completely solid colour yarns – people go to the big brands for that, but I don’t want all crazy speckles either – some stitches like llacework are lost in speckled yarns.

I want a limited range as in my experience at yarn festivals, many stands have hundreds of skeins of yarn, all different colours and it’s an assault on the senses – impossible to spot a particular colour and think “that’s the one – I have to have that!”. I think a range of 5 – 10 colours in a carefully considered complimentary palette will be far more appealing.

Obviously I want the colours to be on trend so that customers will think “oh that colour will go perfectly with that new dress I bought – I could knit an evening shawl to go with it in that colour – it would be a perfect match.” Same goes for home furnishings such as cushions and blankets, so I will need to check colour trends in both fashion and interiors and take this into consideration when selecting my palette.

I also want the colours to be uplifting and invigorating or soothing and relaxing as per my ethos of knitting for mental wellbeing – miserable greys and dull browns won’t do at all! I want my colour choices to be universally appealing – all genders, ethnicities, religions and ages.

Additionally, I want to stand out from the crowd. Everyone at Yarndale this year had fluorescent yarns. I want to be a trend setter, not a follower.

I have looked at WGSN, Pantone, Coloro, Vogue, Designers Guild, John Lewis and there is definitely a synergy between all their colour forecasts for 2022. All are also reporting that there is a focus on the joy and health giving properties of colour this year in light of the pandemic – people are looking to use colour for positivity and optimism as we emerge from such trying times. The pantone colour of the year “Very Peri”, a violet-blue grape colour and WGSN colour of the year “Orchid Flower”, a deep magenta will be the basis of my colour palette, with a melon orange, a celery yellow-green and a summer foliage green.

Pantone colour of the year 2022 – Very Peri
WGSN Colour of the year 2022 – Orchid Flower

After playing with the palette tool I decided to go for a muddier version of Orchid Flower to make it more neutral and adapt it to my taste.

Pantone colour palette exploration

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